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OkCupid research may violate FTC principles on deceptive practices

OkCupid research may violate FTC principles on deceptive practices

By Casey Sullivan (Reuters) – OkCupid’s disclosure the popular dating website deliberately misled partners regarding their suitability could open up it to a U.S. Federal Trade Commission query, per attorneys and specialists in consumer-protection law.

On Monday, chairman Christian Rudder disclosed in a post that OkCupid have carried out experiments on their users, including a test to see whether the examination regarding matchability triggered winning matchmaking.

“To test this, we grabbed sets of poor matches . and advised all of them these were exceptionally best for one another,” Rudder wrote. “When we determine men they have been a match, they work as if they’re. Even when they ought to be wrong for each and every additional.”

OkCupid’s activities, about four legal gurus said, appear to be in infraction of a provision for the FTC work that forbids “unfair and deceptive” techniques by an organization that trigger inaccurate or harming customers.

“When you’re complimentary group up with people that are negative fits, that could certainly getting deceptive,” said Jesse Brody of attorney Manatt Phelps & Phillips.

Additional appropriate gurus said it will be tough to show deception.